Welcome to the final part of our epic journey and shoot four of four, exploring the four seasons & sustainable fashion; SUMMER.
Fashion Design Competition: This shoot features the designs of Gloucestershire Uni’s second year degree student, Ines Henriques, competing to win a privileged internship with fashion giant Paul Costelloe along with one-to-one mentoring with London fashion label REIN.
Model Competition: The shoot also features aspiring model Hannah Apperely-Sheppard, competing for a prestigious one-year model contract with BMA Models London.
For this shoot we battled to find the ‘perfect field’ to work with, finally finding it just outside Cold Aston, in the heart of the Cotswolds.
Focus for our SUMMER shoot: “Energy”
Each of our shoots has examined an element of the fashion industry’s impact on the environment, and our SUMMER shoot looks at enormous amount of energy and electricity used. The spinning wheel is a metaphor for this, churning out energy cyclicly and relentlessly to the fashion industry, which is represented by our model Hannah, who uses this energy in a flurry of activity resulting in almost “carnival-esque” scene – pretty but wasteful!
Problem: there are many elements of the fashion industry which contribute to global energy overuse & environmental pollution. Manufacturing processes require vast amounts of water & power to create the low cost, mass-produced garments that today’s fast-fashion culture demands.
We must also consider the environmental impact of transportation of different elements across continents to create just one garment line i.e. yarn from Korea, woven & dyed in Taiwan, manufactured in China & then shipped to consumers. That t-shirt you bought at the weekend is probably more well-travelled than you are!
Solution: there’s no ‘quick fix’, but simply shifting to different energy sources for manufacturing alone, such as cleaner natural gas or even better, solar, wind or hydro-power could remove some 10% of worldwide CO2 emissions, though only if there is an incentive for companies to do so will we see this start to happen.
There are already various schemes for public support such as Knowledge Transfer Partnerships, funding for the Technology Strategy Board and public private partnerships including the Energy Technologies Institute, but these are all much smaller than in competitor nations. Funding for these R&D facilities is something that should be addressed as a priority in the coming years to develop advanced green energy sources across all areas of manufacturing, not just fashion.
Finally, in terms of everyday household solutions that we can make small changes to; “The largest climate change impact from clothing is the energy wasted in washing, tumble-drying and ironing. In the life of an average t-shirt 50% of the global climate change impact of a t-shirt can be reduced by lowering the washing temperature and eliminating tumble drying and ironing. (Well Dressed?, Cambridge University 2006)”
We’ve had such a blast doing this project, we’ve met some truly amazing and talented people and we’ve had so much fun getting inspired and creating some interesting images that will (hopefully) make people stop & think about what they’re buying and how it impacts the environment around them.
If you like what you’ve read here today, please feel free to share it with other like-minded people interested in fun creations, pretty things & the ball of loveliness we call Earth.
Thank you all again – one and all, it’s amazing what you can achieve when you work together!
Photography: Stefanie Calleja-Gera
Film: Justin Golby
Hair & Make-up: Jodi Croft
Production Assistant: Davey Terrific
Model: Hannah Apperley-Sheppard
Clothing: Ines Henriques
With Special Thanks To:
Lighting: Wayne Maxwell Design
Citations & Relevant Articles: