With our sustainable fashion project in full swing we’d now like to present the results of shoot number two of four; SPRING…
Model Competition: Featuring finalist two of four, Edita Kelsey, competing to win a one-year model contract with London’s BMA Models.
Fashion Design Competition: Featuring finalist Amelia Dennis, 2nd year student studying Fashion Design Degree at The University of Gloucestershire – designer of soft whimsical SPRING concept outfit, competing to win one-to-one fashion industry business advice with London Design team, REIN, plus an internship with renowned International designer, Paul Costelloe.
Focus for our SPRING Shoot: Fabric Over-Dyeing
Our SPRING shoot addresses some of the concerns around fabric over-dyeing (outlined below) along with the bigger eco-friendly fashion subject. The winning clothing design concept developed by Amelia Dennis, experiments with creating her own eco-friendly fabric dyeing processes to make this garment.
We wanted this shoot to reflect an almost “reclaimed by nature” feeling with a nod to “old” & “abandoned” industry in a watery wasteland and for it to feel like a mystical place where our finalist model, Edita Kelsey emerges from it all as a representation of pure Spring itself.
Problem: in a nutshell we’re talking more water wastage here, but this time it’s all about pollution relating to the fabric dyeing process. In the case of all the beautiful coloured garments we crave, not only does water wastage occur, but water pollution also becomes a problem. An enormous 17 to 20% of industrial water pollution comes from textile dyeing and treatment and an estimated 8000 synthetic chemicals are used throughout the world to turn raw materials into textiles.
Solutions: More companies adopting “waterless dyeing” techniques, using instead compressed CO2, which also avoids using chemical pollutants. The industry is well aware of this method, but of course it’s very costly and most factories are not set up for this, so widespread use is unfortunately years away and it needs everyone to get on-board to stop the use & abuse of water to dye clothing.
Another option is to use natural dyes including the likes of turmeric and coffee – a technique used on a small scale for centuries. A large India-based factory has managed to develop this into a massive scale operation and creates over 10,000 garments a day, supplying 500 clients worldwide, showing it can be used to great effect at this level. This process relies on arable land and doesn’t necessarily create the strong, bold colours we’ve become so accustomed to, but it does create less wastage and the water that comes out of the process is purer than the underground water that is used to create it!
If you like what you’ve read here today, please feel free to share it with other like-minded people interested in fun creations, pretty things & the ball of loveliness we call Earth.
Photography: Stefanie Calleja-Gera of SCG Photography
Film: Justin & Alison Golby of Golby Creative
Hair & Make-up: Jodi Croft of Face Perfect By Jodi
Model: Edita Kelsey
Clothing: Amelia Dennis
Production Assistant: Nicky Kelsey
With Special Thanks To:
Venue: Forest Of Dean
Special FX Smoke: TLSFX
More Information/citations: http://www.theguardian.com/sustainable-business/sustainable-fashion-blog/2015/mar/31/natural-dyes-v-synthetic-which-is-more-sustainable