Just for instance here are a few stats:
Water shortage: By 2025, 1.8 billion people are expected to be living in countries or regions with absolute water scarcity. Cotton is a key fabric in the fashion industry and responsible for 2.6% of global water usage, but over 53% of the cotton fields worldwide require irrigation and are in countries where water is in short supply. There is already a gap between water supply and demand – by 2030 the demand for water will exceed supply by a whopping 40% if nothing is done to address this.
Carbon Footprint: Washing and drying a normal load of laundry every two days creates nearly 440 kg of carbon dioxide emissions in a year. For a typical wash at 40°C, 75% of the carbon footprint is attributed to the drying phase using a tumble drier.
Energy Crisis: The International Energy Agency estimates that based on current trends, energy needs might be over 40% higher in 2030 than today, driving up the price of oil, which in turn will have a dramatic impact across the clothing supply chain and will have a knock-on effect on the cost of polyester (a by-product of the oil industry), pesticides and transport – and that’s just to start with.
Chemical Pollution: 17 to 20% of industrial water pollution comes from textile dyeing and treatment and an estimated 8000 synthetic chemicals are used throughout the world to turn raw materials into textiles.
Unworn & Unnecessary: “Fast-Fashion” has escalated the amount of waste that’s generated by the fashion industry; in the USA, the average person throws out approx. 32KG clothing annually, 85% of which ends up in landfill. In the UK, there’s an estimated $46 billion worth of unworn clothes just lying around.
Through our four seasonal shoots, we want to explore some of these issues in the hope that simply by creating some thought-provoking images, we can help (at the very least) to encourage people to look to the future, beyond their comfort zones and at the very best, inspire like-minded people to DO SOMETHING and pass the message on, generating awareness and hopefully changing habits that will help to change the world.
What else can we as individuals do to help? Simple changes in attitude that can be made include the following:
The important thing is to understand the need to act now in order to save our planet. It will soon be too late and all these factors make a massive difference if we all work together.
For more info on the effect of the fashion industry on climate change & global warming please visit: Forum For The Future